Last updated: September 2026

1. Data Controller

The controller responsible for the processing of personal data in connection with this website and our online store is:

Ann Perica GmbH / ANN PERICA
Seefeldstrasse 73
8008 Zurich
Switzerland
Email: info@annperica.com

This Privacy Policy explains how we collect, use, store and disclose personal data when you visit our website, use our online store, place an order or otherwise interact with us.

2. Personal Data We Process

Depending on how you interact with us, we may process the following categories of personal data:

Contact and identification information: name, address, email address, telephone number and other contact details.

Order and contract information: products ordered, ring sizes, individual product specifications, order history, billing and shipping information and communications relating to orders, returns, repairs and custom-made projects.

Payment information: information about your selected payment method and payment status. Complete credit card details are generally processed by our payment providers and are not stored by ANN PERICA where technically implemented accordingly.

Technical information: IP address, browser type, device type, operating system, language settings, access times and information about how you use our website.

Marketing and communication information: newsletter subscriptions, marketing preferences and interactions with our marketing communications.

3. How We Use Personal Data

We process personal data in particular to:

• process and fulfil orders;
• produce made-to-order and custom-made jewelry;
• process payments;
• deliver orders and arrange showroom collection;
• communicate with and support customers;
• handle returns, guarantee claims and repairs;
• prevent fraud and maintain security;
• comply with legal obligations;
• analyse and improve our website and services;
• send newsletters and direct marketing where permitted by law or based on required consent;
• measure and improve marketing and advertising campaigns.

4. Legal Bases for Processing

Where the EU General Data Protection Regulation (“GDPR”) applies, we process personal data in particular:

• to perform a contract or take steps prior to entering into a contract;
• to comply with legal obligations;
• based on our legitimate interests, including operating a secure and commercially viable online store, preventing fraud and providing customer service;
• based on your consent where consent is required.

Where processing is based on consent, you may withdraw your consent at any time with effect for the future.

5. Shopify

Our online store is operated using Shopify, which provides the technical e-commerce infrastructure required to operate our store and processes personal data in this context.

Depending on the location and services involved, personal data may be processed by Shopify and its affiliated companies outside Switzerland or the European Economic Area.

Further information is available in Shopify's Privacy Policy.

6. Payment Providers

Depending on the payment method selected, we use external payment providers such as Shopify Payments, PayPal and TWINT.

For card payments made at our showroom, we use SumUp. SumUp processes the payment and transaction data necessary to complete the payment.

These providers process the data necessary to complete the payment in accordance with their respective privacy policies.

7. Shipping and Logistics

To deliver orders, we may provide information such as your name, shipping address, telephone number and email address to the shipping and logistics providers used for the relevant order where necessary for delivery.

Depending on the destination and selected shipping method, we currently use Swiss Post, UPS and FedEx as shipping and logistics providers. These providers may process the personal data necessary to arrange, carry out and track the delivery in accordance with their own privacy policies and applicable data protection laws.

8. Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide essential functionality, remember preferences, analyse website usage and – where you have consented – support marketing and personalized advertising.

Strictly necessary cookies may be used where required for the operation of our website.

Analytics and marketing technologies are activated only after consent where such consent is required by applicable law.

You can change or withdraw your choices through our cookie settings.

9. Analytics and Advertising

We may use analytics and advertising services such as Google Analytics 4, Google Ads, Meta Pixel, Pinterest Tag and other services integrated into our website.

These technologies may process information about your device and use of our website and may combine this information with data from other sources.

The services actually used by ANN PERICA should at all times correspond to the information provided in our cookie consent tool and this Privacy Policy.

10. Newsletter

If you subscribe to our newsletter, we use your email address and any additional information voluntarily provided to send you ANN PERICA news, product information and offers.

You may unsubscribe at any time by using the unsubscribe link contained in our emails or by contacting us.

Our newsletter is provided through Klaviyo.

11. Sharing Personal Data

We disclose personal data only where necessary for the purposes described in this Privacy Policy or where otherwise permitted or required by law.

Recipients may include e-commerce and hosting providers, payment providers, shipping and logistics companies, IT service providers, analytics and marketing providers, communication and newsletter providers, and public authorities where disclosure is legally required.

We do not sell personal data.

12. International Data Transfers

Some of our service providers may process personal data outside Switzerland and the European Economic Area.

Where required, we take appropriate measures to ensure an adequate level of data protection, including reliance on applicable adequacy decisions or recognized standard contractual clauses.

13. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected or for as long as applicable law requires.

Information relating to orders and business transactions may be retained in accordance with applicable commercial, accounting and tax retention requirements.

Once the relevant retention period has expired, personal data is deleted or anonymized unless there is another lawful basis for retaining it.

14. Your Rights

Depending on the applicable data protection law, you may have the right to:

• request access to your personal data;
• request correction of inaccurate data;
• request deletion of your personal data;
• request restriction of certain processing;
• object to certain processing;
• receive certain personal data in a portable format;
• withdraw consent previously provided.

These rights may be subject to statutory requirements and exceptions.

Requests may be sent to info@annperica.com.

Where the GDPR applies, you also have the right to lodge a complaint with the competent data protection supervisory authority.

15. Data Security

We implement appropriate technical and organizational measures designed to protect personal data against loss, misuse, unauthorized access, disclosure or alteration.

However, no method of transmission or storage can be guaranteed to be completely risk-free.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our data processing activities, services or legal requirements.

The current version is available on our website.

17. Contact

For privacy-related questions or to exercise your rights:

ANN PERICA
Seefeldstrasse 73
8008 Zurich
Switzerland
info@annperica.com
+41 44 201 00 17