For this edition of The AP Journal, we speak with Alessandra, who has been part of ANN PERICA for over four years. She shares what inspires her, the meaning behind her favorite piece of jewelry, and the moments that shape her every day.
WHO ARE YOU, AND WHAT ARE YOU PASSIONATE ABOUT IN YOUR DAILY LIFE OR PROFESSION?
I'm Alessandra, and I've been part of the ANN PERICA team for more than four years. I joined when we were just a small team of three, and from the very beginning, it felt like family. Working alongside such inspiring and talented women, who bring so much creativity and positive energy every day, motivates me to always give my best.
Over the years, I've had the opportunity to help shape the brand's identity, and that's what I love most. Being involved in a project from the very beginning — from the first spark of inspiration and the initial idea all the way to its realization — is incredibly fulfilling. I truly stand behind our brand, and, of course, I wear ANN PERICA every day. ;)
Besides my work, I love making everyday life beautiful. Whether it's taking a walk along the lake, buying high-quality ingredients and cooking a delicious meal for myself, dancing, or simply surrounding myself with people who genuinely support and love me—that's where I recharge and find my energy.
I've loved dancing ever since I was a child. It's one of those rare moments where I can completely forget everything around me. Moving my body makes me feel alive, fills me with energy, and gives me a renewed sense of drive and motivation. For me, dancing is pure joy and one of the best ways to reconnect with myself.
WHAT DOES JEWELRY MEAN TO YOU – IN EVERYDAY LIFE OR DURING SPECIAL MOMENTS?
I've always loved jewelry, but since joining ANN PERICA, I've become truly fascinated by this world. To me, gemstones have something almost mythical about them. When I wear them, I feel like I'm carrying something meaningful with me.
Jewelry doesn't just complement an outfit — it completes it. A simple white T-shirt and a pair of jeans are timeless classics, but adding jewelry transforms the look into something personal, unique, and unmistakably yours. Jewelry is a beautiful expression of one's identity.
That's why I love wearing jewelry every day, as well as for special occasions. In everyday life, it elevates even the simplest outfit, while during special moments, it allows me to express myself.
IS THERE A PIECE OF JEWELRY THAT ACCOMPANIES YOU CLOSELY OR TELLS A SPECIAL STORY?
Yes — my beloved HARMONY ring from ANN PERICA. It features three natural medium champagne diamonds set in yellow gold.
I had it made for my 30th birthday, and at that time, harmony was exactly what I was searching for. Now, two years later, I still wear it almost every single day. I often catch myself looking at it, feeling proud not only to wear such a beautiful piece of jewelry but also to have been part of its story.
Whenever I look at it, it reminds me that I can rely on myself, and that no matter what happens, I can always find my balance — my harmony — within.
WHAT IS CURRENTLY INSPIRING YOU OR GIVING YOU STRENGTH?
I'm deeply inspired by people who carry difficult stories yet continue to move forward with courage and resilience. They remind me what true growth looks like and that life always asks us to keep going.
I also find strength by the water — especially by the sea. It brings me a sense of calm, clarity, and perspective.
And finally, I'm inspired by the belief that almost anything is possible when you truly want it and are willing to work for it.
IF SOMEONE WERE LOOKING FOR YOU IN YOUR NEIGHBORHOOD – AT WHICH FAVORITE SPOT WOULD THEY MOST LIKELY FIND YOU?
Most likely sitting by the lake, enjoying a passeggiata through Villa Patumbah, or grabbing a delicious piadina at Russo in Seefeld. :)